Friday, June 19, 2026

SM Supermalls Offers New Ways to Move, Dress, and Get Started in the Metro

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday.

Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just around the Metro, SM Supermalls continues to evolve with new finds and experiences that make it easier to get into that rhythm.

From performance gear to ways to get moving and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls where everything is All For You.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Just around the Metro, SM Supermalls continues to grow with new finds and experiences that make it easier to begin, reset, or simply switch things up–whether that means moving more, dressing with more intention, or taking that first small step.

From performance gear to easy ways to get started, and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls, where everything is All For You.

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

Wilson

Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day.

Avari Tennis

Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium.

Showing Up, Your Way

Ayumi

The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

Ball & Chain

This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you're heading out or slowing down.

However your active era looks—be it fast-paced or just finding your flow—there’s always something new waiting to be part of your routine. Discover fresh spaces, try something different, and make it your own at SM Supermalls, continuously evolving with new finds and experiences, All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You

5 Reasons Shoppers are Obsessed with the Bulawan Trade Fair at SM Bacolod

Learn about Negrense craftspeople, regional treasures, and thrilling adventures that should be on your itinerary.

SM Supermalls and the Association of Negros Producers (ANP) formally open the Bulawan Trade Fair at SM City Bacolod, celebrating Negrense creativity, craftsmanship, and entrepreneurship while creating greater opportunities for local MSMEs to thrive. L-R: Brigadier General Ted Dumosmog Commanding Officer 303rd Brigade; Gov. Eugenio “Bong” Lacson; Mary Ann Colmenares, 40th Negros Trade Fair Chairperson; May Castro, Public Relations Manager of SM City Bacolod; and Lynna Joy B. Cardinal, DTI Negros Occidental Provincial Director.

The Bulawan Trade Fair at SM City Bacolod brings together the best of Negrense craftsmanship, creativity, and entrepreneurship through a vibrant showcase of proudly local products, artisan finds, cultural experiences, and MSME innovations. Organized in partnership with the Association of Negros Producers (ANP), the event continues to empower local businesses while connecting them to wider opportunities through SM Supermalls’ nationwide platform for MSMEs.

Organized in partnership with the Association of Negros Producers (ANP), the same organization behind the highly successful Negros Trade Fair at SM Aura last year, the Bulawan Trade Fair serves as both a celebration of creativity and a gateway for MSMEs to connect with wider national opportunities through SM Supermalls’ expansive retail network.

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

1. It’s where Negrense craftsmanship meets modern innovation

Shoppers are especially flocking to the fair for highly sought-after Negrense delicacies, handcrafted home décor, artisanal fashion accessories, woven products, natural crafts, and locally made food favorites that showcase the distinct creativity and craftsmanship of Negros Occidental.

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs

Visitors can also discover original and never-before-seen product concepts featured in SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition—a prestigious platform where new products and creative concepts are introduced, judged, and recognized for excellence and innovation.

“People now appreciate products with authentic stories and craftsmanship,” shared Eva Si of ChiEvs Stones and Crystals. “The Bulawan Trade Fair allows us to proudly showcase Negrense creativity to more customers and new markets.” products and creative concepts are introduced, judged, and recognized for excellence and innovation.

2. It’s a major boost for local and next generation Filipino MSMEs

As part of SM Supermalls’ continuing SM for MSMEs advocacy, the event provides entrepreneurs with greater visibility, stronger customer engagement, and opportunities to scale beyond their local communities. “SM Supermalls continues to open meaningful opportunities for MSMEs across the country,” said Joaquin San Agustin. “Through events like the Bulawan Trade Fair, we help local businesses connect with more customers, strengthen their brands, and become part of a larger movement that champions Filipino entrepreneurship.”

Local artisans proudly showcase their latest creations as guests flock to the Bulawan Trade Fair at SM City Bacolod.

3. It’s where future Negrense brands are discovered

SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition serves as a preview leading toward the milestone 40th Negros Trade Fair happening later this year in Manila. The competitions introduce new products and concepts to the market, where entries are judged based on innovation, craftsmanship, and design excellence before potentially being launched commercially after the judging on May 29.

Winning products often gain wider exposure through the Negros Trade Fair, including previous standouts such as Chorizo Hamonado and Recado in Chili Oil, which eventually became part of the Manila showcase. 

Negrense entrepreneurs connect with wider audiences through SM Supermalls’ MSME platform, transforming

local craftsmanship into growing business opportunities.

The Bulawan Awards recognize products from ANP members and, this year, also welcome non-ANP participants under an Open Category—expanding opportunities for emerging entrepreneurs and creators across Negros Occidental.

Meanwhile, the Pilak Awards highlight products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) under the Provincial Government of Negros Occidental, which empowers MSMEs, farmers, and marginalized communities through livelihood development, skills training, and enterprise support.

The ANP-PGNO Balik Salig Design Competition shines a spotlight on former conflict area communities, using creativity and weaving as tools for empowerment, peace-building, and sustainable livelihood generation. Through handcrafted products and cultural storytelling, participating communities showcase resilience, heritage, and hope.

For over four decades, ANP has championed Negrense entrepreneurship, design innovation, and craftsmanship by creating platforms that help local businesses grow and thrive. “The overwhelming support during opening day reflects the growing appreciation for proudly local products and Negrense talent,” shared Mary Ann Colmenares, 40th Negros Trade Fair Chairperson. “Through our partnership with SM Supermalls, we are able to give our artisans and MSMEs a stronger platform to reach wider audiences.”

4. Visitors can experience more than just shopping

Beyond the exhibits, guests can immerse themselves in a dynamic lineup of creative workshops, industry meetups, talks, runway presentations, and live product judging sessions that celebrate the intersection of culture, creativity, sustainability, and entrepreneurship.

Among the activities happening throughout the fair are macrame workshops, women-led art sessions, design talks, and fashion presentations featuring local arts and crafts. “It’s inspiring to see people not just buying products but also wanting to learn the stories and processes behind them,” shared CJ Jimenez of Vaca Japonesa. “That connection makes events like this very meaningful for makers like us.”

The Bulawan Trade Fair transforms SM City Bacolod into a vibrant marketplace showcasing the best of Negrense artistry and innovation.

5. Every purchase supports local communities

Every handcrafted product purchased at the fair directly supports local artisans, community-based enterprises, and livelihood programs across Negros Occidental. The event also features products from communities supported through the Balik Salig Awards, a collaborative initiative that empowers former conflict-affected communities through weaving, craftsmanship, and sustainable livelihoods.

Products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) highlight the power of livelihood development, creativity, and local enterprise.

By supporting local makers, shoppers become part of a larger movement that helps preserve culture, uplift communities, and strengthen Filipino entrepreneurship. The Bulawan Trade Fair and SIBOL Design Competition at SM City Bacolod continue to celebrate Negrense creativity, entrepreneurship, and community empowerment—while opening doors for local MSMEs to grow from regional artisans into nationally recognized brands.

About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 90 malls nationwide—creates business opportunities through its SM for MSMEs advocacy program, by providing market access, visibility, mentorship, and a marketplace where enterprises can grow and thrive. By connecting entrepreneurs to communities and customers, SM enables businesses to scale and succeed. Because when MSMEs thrive, communities grow stronger—reflecting SM’s commitment to building a future designed All For You. To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.

Government Service Express Expands to SM Center San Pedro

SM Supermalls and its government partners reaffirm their commitment to accessible, people-centered services with the opening of the Government Service Express at SM Center San Pedro. Leading the ribbon-cutting ceremony are (from left) Pag-IBIG Area Head Sally Banal; Regional Investigation and Detective Management Division (CALABARZON) Chief P/Col. Gerald S. Dee; SSS South Luzon Division 1 Vice President Engr. Edwin Igharas; SM Supermalls SAVP Division Head John Jason Terrenal; San Pedro City Mayor Art Joseph Mercado; San Pedro City Vice Mayor Nina Almoro; Laguna Police Provincial Office Provincial Director P/Col. Sando J. DC Tafalia; SM Supermalls AVP South 3 Aurea Angelica Toreja; and San Pedro City Police Station Officer-in-Charge PLT/Col. Reynaldo N. Vitto.

SM Supermalls, in partnership with the City Government of San Pedro and key national agencies, inaugurated the Government Service Express (GSE) at SM Center San Pedro, expanding access to essential public services through a convenient, one-stop hub.

Now the 19th GSE in SM malls nationwide, the facility supports the everyday needs of workers, jobseekers, families, and entrepreneurs by making government services more accessible, efficient, and people-centered.

Anchored on its commitment of All For You, SM Supermalls continues to create spaces that help customers maximize their experience, further strengthening its position as the most loved mall serving communities across the country.

SM Supermalls and the City Government of San Pedro formally inaugurated the Government Service Express at SM Center San Pedro, expanding access to essential public services for the community.

The opening was attended by SM Supermalls representatives, local government officials, and partner agencies, marking another milestone in strengthening public-private collaboration and improving access to government services for the community.

Designed as a centralized one-stop hub, the Government Service Express allows customers to complete multiple government transactions more efficiently in one location—supporting workers securing employment requirements, entrepreneurs processing permits and clearances, families managing civil documents, and residents accessing healthcare and social protection services.

The Government Service Express at SM Center San Pedro brings together services from the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office, and National Bureau of Investigation (NBI) to name a few, in one convenient and accessible hub.

Beyond Convenience: Supporting the Everyday Needs of Working Communities

More than accessibility, the Government Service Express plays a meaningful role in supporting the daily realities of Filipino workers and families. By integrating agencies like the Business Permits and Licensing Office (BPLO), Local Government Unit (LGU), Philippine National Police (PNP), Local Civil Registry Office and National Bureau of Investigation (NBI) within the mall environment, GSE allows individuals to:

Process employment and documentation requirements including postal ID, without disrupting work schedules
Access healthcare and social security services more efficiently
Secure clearance including fire safety permits and benefits needed for career and livelihood opportunities

Representatives from SM Supermalls, officials from the San Pedro LGU, and partner government agencies officially open the Government Service Express at SM Center San Pedro.

With these government agencies present, communities also gain access to health-related services and programs, contributing to improved well-being while reducing the time and cost typically associated with multiple government visits. Functioning as a modern-day community service hub, GSE complements local government efforts by providing a more accessible, organized, and customer-friendly environment—particularly valuable for urban and working populations who prioritize efficiency and reliability.

Rather than serving as a space for one-time assistance, the SM Government Service Express empowers individuals to move forward—whether through employment, healthcare access, or financial security programs, now all in one place.

The expansion of GSE to SM Center San Pedro highlights the continued strength of public-private collaboration in improving service delivery. By bringing government agencies closer to the communities they serve, SM Supermalls helps reduce barriers and create more inclusive access to essential services. Through initiatives like the Government Service Express, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

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About SM Supermalls – Government Service Express

SM Supermalls brings essential public services closer to Filipino communities through the Government Service Express (GSE)—convenient, one-stop hubs that host key government agencies across select malls nationwide. With SM Center San Pedro as its 19th GSE location and 52nd SM Mall to offer on-site government services, SM continues to expand a growing network of accessible, efficient, and people-centered service hubs designed for workers, jobseekers, families, and entrepreneurs. Anchored on its commitment of All For You, SM Supermalls continues to create spaces that help customers maximize their experience, strengthening its position as the most loved mall—where essential services remain within reach, delivered with convenience, dignity, and care.

The Solar Panel Project Benefits Communities and Customers Across the Country

SM Supermalls has deeply incorporated energy efficiency practices into its operations long before the current energy emergency. In addition to maintaining mall operations, SM provides uninterrupted service to its customers and surrounding communities through its nationwide network of solar panels, which is the largest among real estate developers in the nation.

Amid the current energy state of emergency and as demand for electricity rises during the summer months, SM Supermalls reinforces its energy efficiency practices to serve its customers and surrounding communities undisrupted, on top of sustaining its operations.

SM Group operates the country’s largest rooftop solar panel network nationwide among property developers. Its investment in renewable energy started in 2014 with the very first installation of solar panels in SM North EDSA—long before government mandates on sustainability and the current pressures on alternative sources of power amid the energy crisis. With over 200,000 panels installed across 59 mall properties, covering 65 hectares, this expansive system powers SM’s most-loved malls through a hybrid energy strategy, helping them run more efficiently and sustainably.

Impact to Communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators. By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers.

This hybrid energy strategy, paired with its adjusted mall operating hours reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices, and essential services, in its surrounding communities particularly during peak hours.

SM’s reinforced energy efficiency thrust amid the energy crisis is its latest effort in pursuit of transformative sustainability, action that results in impactful, tangible value to customers and its surrounding communities.

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About SM Supermalls

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

SM Supermalls gains international recognition after winning two silver medals at the esteemed ICSC MAXI Awards.

Sustainability-focused projects like Art From All and SM Green Movement are recognized globally for their inventiveness and community impact.

MANILA, Philippines, 19th May 2026 — SM Supermalls continues to bring purpose-driven initiatives to the global stage after earning two Silver Awards at the prestigious ICSC MAXI Awards, one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

The ICSC MAXI Awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards celebrate outstanding campaigns and programs from shopping centers and retail brands worldwide that create meaningful impact on communities, culture, and business.

More than celebrating marketing excellence, the recognition reflects SM Supermalls’ continued commitment to enriching everyday experiences, whether through championing Filipino creativity, fostering meaningful connections, or encouraging sustainable living.

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.