SM partnered with PMAP , Creating a Friendly Mega Job Fair Ecosystem

Neither rain nor disrupted schedules could stop jobseekers from pursuing their next opportunity.

FROM JOBSEEKER TO HIRED! Successful applicants proudly mark their new beginnings after being hired on the spot at the PMAP Mega Job Fair 2026, where SM Job Fair and PMAP brought employment opportunities closer to Filipino communities.

After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

A jobseeker meets directly with a recruiter at the PMAP Mega Job Fair 2026, bringing meaningful career opportunities closer to community.

The theme of the career fair, which was held in honor of the People Management Association of the Philippines' (PMAP) 70th anniversary, was "HumanITy Forward 2026: Empowering Talent in a Digital World," emphasizing both hiring Filipinos and assisting them in better preparing for the evolving workplace.

SM Supermalls’ Royston Cabunag, 1st District Councilor Hon. Charm Ferrer, PMAP President Gilbert Camasura, PMAP Past President Obet Policarpio, PMAP’s Ghie Lara and Jemai Duque-Gomez, and DOLE QC Director Rowella Grande, officially open the PMAP Mega Job Fair 2026, reaffirming their shared commitment to creating more employment opportunities and building a future-ready Filipino workforce.

More than getting hired

HIRED ON THE SPOT! Newly hired applicants celebrate their career milestone with Ghie Lara, Chairperson of PMAP’s Employability Committee, at the PMAP Mega Job Fair 2026. Their success reflects what the event’s employability ecosystem is all about—connecting Filipino talent with employers, career support, and opportunities that can lead to meaningful employment.

That approach complements the continuing evolution of SM Job Fair—bringing employment opportunities closer to communities while creating pathways for jobseekers to develop the skills and confidence they need to compete in today's workplace.

Showing up for opportunity

For the jobseekers who came despite the weather, the experience was far more personal. Richmond Carl Bello arrived determined to find work and left hired on the spot as Administrative Staff at Readyman.

“Pumunta po ako ngayon kasi kailangan po talaga ng work. Umulan man o bumagyo, kailangan ng trabaho.”

Hired-on-the-spot applicant Richmond Carl Bello celebrates his new opportunity with SM Supermalls executives Royston Cabunag, Asst. Vice President and Head of SM Communities; Pats Lim-Dy, Senior Asst. Vice President for SM Communities

Marketing; and at the PMAP Mega Job Fair in 2026, Cedrik Forbes, Lead for SM Job Fairs.

Despite the circumstances outside, Sweet Ehricka Toledo found it easier to pursue an opportunity because the job fair was held inside the mall, and she was immediately hired as a cashier at SM Hypermarket.

“Hindi ako mapipigilan ng ulan sa paghahanap ng trabaho. Buti po dito sa SM ang job fair, secured po mula sa panahon at maayos ang lugar.”

Their stories underscore why bringing job fairs into accessible community spaces matters: when opportunities are closer and easier to reach, more Filipinos have the chance to pursue them.

HIRED ON THE SPOT! A successful applicant proudly celebrates landing a new job at the PMAP Mega Job Fair 2026—turning a day of job hunting into a fresh career start.

Connecting employers with community talent

The benefits extend to employers looking for skilled people. Jhane Unciano, Administrative Manager of Dewan Architects and Engineers, said the event helped the company build its talent pool as it expands its presence in the Philippines. “We are also trying to promote our company's needs for Architects and Engineers... and we think this partnership with PMAP and SM is helping us remendously with this.”

Joaquin Feliciano, University Relations Partner and Talent Sourcer at Meralco, likewise noted the turnout despite the weather, citing the collaboration among Quezon City LGU, PMAP and SM as a strength of the event. By bringing employers and jobseekers into the same accessible venue, SM Job Fair helps shorten the distance between available talent and available opportunities.

Making the employment journey easier

Jobseekers were also able to access digital government assistance through eGovPH, helping facilitate requirements such as TIN, Pag-IBIG, and SSS.

Pauline Faye Agtarap, Project Development Officer II of DICT, said the service helps reduce the steps jobseekers need to take as they prepare for employment. “Happy po ako kasi natutulungan natin ang mga naghahanap ng trabaho, bawas po sa pag-asikaso nila. It's a great opportunity to have SM as a partner in promoting the programs of DICT in helping Filipino jobseekers.”

This reflects the broader direction of SM Job Fair: making the journey to employment more convenient—not only by bringing jobs closer, but by connecting Filipinos with skills development and essential support services along the way.

OPPORTUNITIES WITHIN REACH. Jobseekers connect directly with recruiters at the PMAP Mega Job Fair 2026, exploring career opportunities from multiple employers—all under one roof.

Opportunities closer to home

The PMAP Mega Job Fair is part of SM Supermalls' continuing nationwide employment advocacy, bringing together employers, government and industry partners to make career opportunities more accessible to different communities. From a jobseeker braving bad weather for an interview to an applicant walking out with a new job, the impact ultimately comes down to individual lives moving forward.

Because sometimes, the distance between looking for an opportunity and finding one can be as simple as having the right people, support, and opportunities within reach.

ONE HANDSHAKE CLOSER TO A NEW CAREER. A jobseeker connects with a recruiter at the PMAP Mega Job Fair 2026, where face-to-face conversations open doors to new career possibilities.

More SM Job Fairs ahead:

Following the successful PMAP Mega Job Fair, SM Job Fair continues to bring employment opportunities closer to communities through a nationwide lineup of hiring events:

August 25 – SM City Davao I SM City Tuguegarao

August 26 – SM City Fairview I SM City Cabanatuan

August 27 – SM City Pampanga I SM City Bacoor I SM City Trece Martires I SM Center Muntinlupa

August 29 – SM City Baguio

August 31 - SM Center San Pedro

September 1 – SM City Sto. Tomas

September 3 – SM City Manila

September 4 – SM City Sta. Mesa

September 7–8 – SM City Butuan

September 8–9 – SM City Iloilo I SM City Davao

September 9 – SM City Baguio

September 9–10 – SM City Cebu I SM CDO Downtown Premier

September 10 – SM City Trece Martires I SM City Tuguegarao I SM City North EDSA I SM City Zamboanga

September 12 – SM City La Union I SM City San Pablo

September 14 – SM CDO Downtown Premier

September 16–17 – SM Seaside City Cebu

September 24 – SM City Trece Martires I SM City Calamba

September 29 – SM City Bacoor

Schedules and participating malls may change without prior notice.

Each event provides jobseekers with direct access to employers from various industries, allowing them to explore career opportunities, submit applications, and participate in on-the-spot interviews—all in one convenient and accessible location.

About SM Supermalls – Job Fairs

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together. Through SM Job Fairs, SM continues to evolve with the aspirations of Filipino job seekers by making employment opportunities more accessible across its malls nationwide. Designed for diverse job seeker communities—from fresh graduates and career shifters to experienced professionals—SM connects talent with employers through meaningful partnerships that support workforce development and inclusive economic growth.

My SM. Your Most Loved Supermall.

SM Supermalls: EDSA Commuter Pathway is Getting An Upgrade.

SM is also evolving to enhance pedestrian circulation and seamless commuter access! Through the SM Megamall Busway link and SM North EDSA-MRT 7 link coming soon, safer and convenient travels are accessible when you visit your most-loved SM mall.

Less Walking, More Convenience: My SM Is Changing the EDSA Commute

SM Supermalls’ twin initiatives make the everyday journey more accessible

SM malls are evolving to support access to key transportation points. (In photo: The SM Megamall EDSA Busway Concourse and Pedestrian Bridge enhances pedestrian circulation and seamless access within one of Metro Manila’s busiest commercial and transport hubs.)

MANILA, Philippines— For millions of Filipinos navigating EDSA, the daily commute could soon become safe, more seamless, and more convenient. As SM continues its transformation journey beyond its retail and shared spaces, its malls are also evolving to make getting to and from key transport hubs easier for commuters.

In the coming months, mallgoers can look forward to improved connections through the SM Megamall EDSA Busway Concourse and Pedestrian Bridge and SM North EDSA MRT-7 link. The projects aim to shorten long walks to transportation hubs while giving commuters familiar, well-lit, and ventilated access and departure points.

The completion of the SM Megamall EDSA Busway link, which connects SM Megamall to the Ortigas station of the EDSA Bus Carousel, provides an accessible entrance and exit point for commuters.

Prior to the completion of the elevated walkway, commuters had to pass through the congested MRT-3 footbridge to reach the EDSA Carousel. The new pedestrian bridge significantly shortens the long, inconvenient walk, allowing easier access and smoother commuter flow in the busy transportation hub.

The elevated walkway is fully covered, protecting commuters from rough weather conditions. The vast space has ramps and an elevator to ensure easy access for commuters, including persons with disabilities, senior citizens, and pregnant women.

The SM Megamall Busway Link features an elevated enclosed pedestrian bridge and

concourse spanning EDSA.

The SM Megamall EDSA Busway Link provides commuters with easier access to the bus carousel platform, which offers northbound trips to Monumento and southbound trips to the Parañaque Integrated Terminal Exchange.

Meanwhile, the ongoing construction of the SM North EDSA–MRT 7 Link will provide commuters with seamless access to the Common Station linking MRT-3, LRT-1, the soon-to-be-operational MRT-7, and nearby establishments. Pedestrians can safely walk from hub to hub as the walkway will be fully covered to protect them from harsh weather conditions.

As part of SM Supermalls' broader plan to create commuter-friendly amenities around their most well-known SM Supermalls, the Metropolitan Manila Development Authority, the Department of Transportation, and the Department of Public Works and Highways worked together to construct these pedestrian walkways.

Under the MY SM Transportation e, the mall operator is reimagining the daily commute—not simply by improving access to transportation, but by creating safer, more comfortable, and more convenient journeys for everyone. By putting everyday commuter needs at the heart of these improvements, SM aims to make getting from one place to another a more seamless part of everyday life.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

SM City Baguio: Shares the Love of Digital AI Education, Connecting Generations in the Digital Era.

BAGUIO, PHILIPPINES – Learning knows no age. At SM City Baguio, children and senior citizens came together to discover the possibilities of Artificial Intelligence (AI) during an interactive learning session held in partnership with the Department of Information and Communications Technology – Cordillera Administrative Region (DICT-CAR).

 

More than an introduction to emerging technology, the session created a space where generations could learn together, ask questions, and discover how AI can be used responsibly in everyday life.

10-year-old Jacob Jimenez raises questions during the AI learning session, exploring how Artificial Intelligence can support learning and creativity.

For young participants, the activity encouraged curiosity and creativity, showing how AI can support learning and inspire new ideas. Ten-year-old Jacob Jimenez, a Grade 5 student, was eager to explore more.

“I want to know more about AI because it is futuristic technology. I tried a game where you have to use AI, and I also made an app,” Jacob shared.

His mother, Joan Jimenez, appreciated the opportunity for children to become more familiar with technology that is increasingly part of their everyday lives.

“I am very thankful kasi ino-open ng SM City Baguio ang mga ganitong opportunities para sa mga kids. I hope na mas marami pang ganitong programs,” she shared.

 

Senior citizens actively engage in a discussion on Artificial Intelligence with DICT-CAR, gaining practical insights on how AI can be used safely and responsibly in everyday life.

The session gave senior citizens an opportunity to learn vital lessons about online safety and scams while also becoming more at ease with digital technology.

Cheryl Alquiza proudly shows her certificate after completing the AI learning session led by DICT-CAR at SM City Baguio

Senior participant Cheryl Alquiza shared how the discussions helped her become more aware of potential risks in the digital space.

“We learned so much information... Sometimes, we are very vulnerable to scams,” Cheryl shared.

   

AI FOR ALL AGES – Senior citizens and kids actively participate in the AI learning session led by DICT-CAR.

The inclusive nature of the activity highlighted how technology can bring people together across generations.

“From kids to seniors, it only goes to show na yung technology ay walang pinipiling edad. Very inclusive siya,” said DICT-CAR Engineer Katherine Aguilar.

 

The initiative demonstrates SM City Baguio's dedication to developing meaningful experiences that unite communities, transforming the mall into a venue for learning, connection, and development in addition to shopping and entertainmen

Through initiatives like this, SM continues to share the Love of Community by creating opportunities where everyone, regardless of age, can learn, participate, and embrace the possibilities of a digital future.

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SM Group awarded 23 industry recognition for Universal Accessibility by Design and Practice.

  The SM Group reinforces its commitment to accessibility and inclusivity through the experiences cultivated in its spaces with the help of its Corporate Social Responsibility arm, SM Cares. Because of this pursuit, its properties were recently recognized by the Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA) for exemplary support for accessibility and upholding the dignity of Persons With Disabilities (PWDs).

Universal Accessibility by Design and Practice earns SM Group 23 industry distinctions

Through its group-wide drive to create truly inclusive and accommodating spaces for Persons with Disabilities, SM was commended by key industry organizations focused on disability affairs.

With inclusivity and access as a key pillar in SM’s corporate purpose, inclusive spaces and facilities enhance the SM Group’s portfolio of malls, offices, and retail spaces.

  

It is this universal implementation of accessible environments, and commitment to advance disability inclusion that bagged SM Group industry distinctions from The Philippine Foundation For the Rehabilitation of the Disabled Inc. (PFRD) and the National Council on Disability Affairs (NCDA).

In order to effectively accommodate people with disabilities, SM Cares, its Corporate Social Responsibility arm, oversees and supports disability-friendly facilities across the country with manpower training in accordance with industry standards.

“Every single person entering and engaging in the spaces built by SM deserves to feel welcomed and accommodated,” said Engr. Junias M. Eusebio, SM Supermalls Vice President for Operations and Program Director for Disability Affairs, SM Cares. “Our benchmark for true inclusivity expressed well is when every guest, visitor, and mallgoer can freely move around our spaces while still receiving the support they need when challenges arise.”

SM and SM Cares: Serving to supplement accessibility gaps

For SM Cares, accessibility is a priority—a crucial component of property planning for mobility and manpower training, ultimately contributing to community service. 

At the 2026 Apolinario Mabini Awards, SM's mall, retail, and office properties received numerous citations for improving accessibility and fostering more inclusive environments for people with disabilities, demonstrating the results of this unwavering dedication over the years.

Presented by the PFRD, the Apolinario Mabini Awards recognize organizations and institutions that have made outstanding contributions to the welfare and inclusion of Persons With Disabilities. 

SM’s largest network of real estate for retail, SM Supermalls, bagged 12 citations with SM Store, SM Commercial Properties Group, and SM Supermarket, taking home ten awards for the Disability Friendly Establishment category.

Among the recipients are SM City Roxas with silver and SM Center Angono, SM City Bacolod North Block Extension, SM City East Ortigas, SM City Sto. Tomas, SM Store J Mall, SM Store Puerto Princesa, E-Com Three, and E-Com Five with bronze. Special awards were also presented to several SM malls, SM Stores, and Savemore branches for initiatives ranging from substantial compliance with Batas Pambansa Blg. 344 to improvements that addressed accessibility gaps and expanded access for customers.

Additionally, SM Cares was recognized by the National Council for Disability Affairs (NCDA) for its sustained leadership and unwavering commitment to advancing disability inclusion in the Philippines through its Advocate for Equity Award.

The distinction highlights how SM Cares has consistently demonstrated exemplary support in creating accessible and inclusive spaces which enable meaningful participation of Persons With Disabilities in community life. SM Cares was further noted as an instrumental force in promoting awareness, accessibility and equal opportunitiesfor the sector, generously opening mall spaces nationwide as venues for various disability-related events, fostering visibility, and engagement. 

"Inclusion is intentional at SM because of our purpose on sharing social equity and our drive of becoming a truly inclusive Mall for All. It is woven into how we train our people, create our programs, and design our spaces. We believe accessibility is about making  every person feel welcome, respected, and able to fully participate in the experiences we create every day," said Eusebio.

About SM Supermalls 

SM Supermalls is one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China. Every Filipino has an SM story. For generations, SM has been more than a place to shop. It has become part of everyday Filipino life, a place where families gather, friendships grow, milestones are celebrated, passions are discovered, and communities come together. As Filipinos’ lifestyles continue to evolve, SM continues to transform its destinations through My SM creating malls that are more connected, experiential, and meaningful, while remaining the place Filipinos know, trust, and call home. My SM. Your Most Loved Supermall. 

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

Discover, Eat, and Play: CebuTravelers Are Captivated by Cebu's Expanding Selection of Tourists Attractions

Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination. 

CEBU, Philippines, 12th August 2026 - Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province.

At SM City Cebu, visitors can experience a vibrant urban destination where shopping, dining, entertainment, and recreation come together in one convenient location. From leading fashion and lifestyle brands to the latest in technology, beauty, home, and everyday essentials, SM City Cebu curates one of the city's most comprehensive retail destinations, making it a preferred shopping hub for both locals and tourists. Food lovers can also explore the Food Hall, which brings together a diverse selection of dining concepts, offering everything from local favorites to international flavors in one vibrant culinary destination, while families and groups can enjoy friendly competition at the SM Bowling Center. For moviegoers, the Directors Club Cinema offers a premium viewing experience, while the first and only IMAX Theatre in Cebu remains a premier entertainment destination, offering audiences an unparalleled cinematic experience with cutting-edge projection and sound technology for the biggest film releases. With its central location and broad range of offerings, SM City Cebu provides visitors with a convenient way to shop, dine, be entertained, and unwind while exploring the city.

In Mandaue City, SM J Mall offers a distinctly different lifestyle experience, combining Japanese-inspired design and contemporary leisure concepts with shopping, dining, wellness, and entertainment. Visitors can explore the mall's Japanese-inspired spaces and discover dining destinations such as the Izakaya Terrace and Food Hall, offering opportunities to enjoy meals and gather with family and friends. Beyond dining, SM J Mall brings together retail, beauty and wellness, technology, and active-lifestyle experiences, creating a destination suited for both relaxation and recreation. Moviegoers can also enjoy the premium Directors Club Cinema, while the mall's curated spaces and lifestyle concepts provide visitors with a more experiential way to spend their day. Together, these offerings give SM J Mall a distinctive character within Cebu's growing collection of lifestyle destinations.

SM Skating offers an exhilarating ice-skating experience at SM Seaside City Cebu, giving visitors a space to glide, play, and enjoy memorable moments on the ice. 

At SM Seaside City Cebu, visitors can explore an expansive mix of retail, dining, entertainment, and leisure offerings, including the SM Bowling Center, Ice Skating, and Directors Club Cinema. Beyond the mall, the surrounding SM Seaside Complex brings together Cebu Ocean Park, Cebu Fun Park, and Thirsty Pickle, offering marine discovery, family recreation, and active sports experiences. The destination is further expanding its events and entertainment offering with the SM Seaside Cebu Arena, which hosts major concerts, sporting events, and other large-scale activities, while the upcoming SMX Convention Center Seaside Cebu is set to further strengthen Cebu's capacity for conventions, exhibitions, meetings, and events.

From homegrown Cebuano specialties to globally inspired cuisine, SM Supermalls bring together diverse dining experiences that celebrate Cebu’s vibrant food culture.  

From well-loved Cebuano specialties to cuisines inspired by around the world, Cebu's varied dining scene adds another dimension to the visitor experience. Visitors can find international eateries, local favorites, and homegrown brands throughout Cebu's SM malls, making each visit a chance to sample new flavors and take in the lively culinary culture of the area. Visitors can easily incorporate food into their Cebu experience, whether they choose to explore the many restaurants at SM Seaside City Cebu, enjoy the variety at SM City Cebu's Food Hall, or indulge in Japanese-inspired dining at SM J Mall.

Visitors enjoy an exciting game of pickleball at Thirsty Pickle, one of the featured lifestyle attractions within the SM Seaside Complex, offering active recreation for both beginners and experienced players. 

Travelers now have more options for how to spend their days thanks to the expanding range of attractions. They can enjoy family activities and marine encounters, explore new dining and lifestyle options, shop, watch movies, play pickleball, bowling, or attend concerts and significant events. These destinations add to Cebu's overall tourism landscape by bringing together a variety of lifestyle, retail, dining, entertainment, and recreational experiences. This increases the likelihood of longer stays, return visits, and interaction with local businesses. As Cebu's tourism scene develops, the province's expanding array of attractions solidifies its standing as one of the top travel destinations in the nation, enticing tourists to explore, eat, and play while taking in even more of Cebu's offerings.

About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.