SM Prime commemorates first year anniversary for their Waste FREE Program.

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a big figure expected to increase within urban growth and economic activity.

 

Together as one community, 2024 marks the launch of SM Waste-Free Future in SM Mall of Asia.

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods.

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide.

Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.

 A bigger picture of waste

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice.  RDC makes it simple and consistent, providing key visual cues to bin it right.

5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines.  

Mobilizing for World Oceans Day, SM Cares volunteers unite and act to remove waste 

that ends up in the oceans.

 “Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.”

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach in the future. 

 About SM Prime:

SM Prime is steadfast in its commitment to shaping sustainable and innovative lifestyle cities that drive economic progress and elevate the quality of life for millions of Filipinos. As a catalyst for inclusive growth, the company champions responsible development that creates long-term value for communities.