Experience First Royalty with Warabimochi Kamakura at SM Megamall.

The wait is finally over! The well-known Japanese dessert company Warabimochi Kamakura has formally launched inside SM Megamall's Mega Fashion Hall on Level 3. The newest addition to SM Supermalls' status as the #HomeOfFirsts, this viral sensation is well-known for its melt-in-your-mouth charm and offers Filipino foodies first-to-market brands and top-notch culinary experiences.

A Taste Fit for Royalty

Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!

A Global Sensation Lands in Manila

With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, Kamakura is part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.

Discover What’s New at SM Megamall

SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation!

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

Viyline MSME Caravan kicks off at SM Supermalls entrepreneur empowerment.

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

SM City Bataan will be launched from January 22-29, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) 

and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President

 for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.

With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:

SM City Bataan: January 22-29 #ViyLuckyinBataan

SM City Baguio: February 19-25 #ViyInLoveInBaguio

SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma

Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

About SM Supermalls SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. 

Don't miss this opportunity to grow your business with SM Supermalls today with VIY Cosmetics.

The "Firefly" Block Screening Movie shines a light with sensory friendly kids.

"Lights Up, Sounds Down" offers inclusive movie experience for autism community

In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.

A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.

SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.

“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.

Creating a welcoming space

The movie entertains the kids with "Lights Up, Sounds Down" theme. The movie met the special needs of guests on the autism spectrum by modifying the lights and loudness, establishing a comfortable ambiance, and allowing for movement and vocalizations. This allowed them to watch the film at their own pace and comfort level.

Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.

A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.

"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly. This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.

The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.

An invited guest is captivated by the sensory-friendly screening at SM City Marikina.

A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.

Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more, visit www.smsupermalls.com/smcares.

Chinese New Year Celebration with a Delicious Culinary Adventure at SM Supermalls.

Let's celebrate new year with a delightful food adventure at SM Supermalls from January 18 to January 31! Embark flavorful journey highlighting only the best Chinese restaurants and their must-try dishes to make your festivities even more special.

Not sure where to eat out? Here are some delectable food haven to celebrate the festivities.

Paradise Dynasty

SM Aura, SM Podium, S Maison

Known for the world’s first 8-flavored Xiao Long Bao, Paradise Dynasty is a must-visit for dumpling lovers. Each soup dumpling has a unique flavor, from black truffle to ginseng, szechuan to crab roe, making every bite a delightful surprise. Don’t miss their signature La Mian noodles and the mouthwatering Charcoal Custard Lava Bun for dessert!

Sichu Malatang 

SM Mall of Asia, SM Podium

Dive into the numbing and deliciously fiery world of authentic Malatang hotpot, a Chinese classic perfect for chilly weather. Sichu Malatang lets you customize your bowl with your favorite ingredients and spice level. Tatler recognized it as one of the best hotpot spots in Metro Manila, so it’s a must-try for hotpot enthusiasts.

Honolulu Café

SM Aura

Step into Hong Kong’s vibrant food scene at Honolulu Café. Their signature egg tart is a flaky, creamy masterpiece you won’t forget. Pair it with their BBQ pork buns, curry fish balls, or a comforting bowl of Hong Kong style noodle soup with fried egg.

Lugang Café 

SM Mall of Asia, SM Aura, SM Megamall, SM City Davao

Lugang Café offers the finest in traditional Taiwanese cuisine. Indulge in their Three-Cup Chicken, Beef Noodle Soup, and a variety of dumplings that burst with authentic Taiwanese flavors. The classic taste of their Cantonese Iced Milk Tea is the perfect sweet ending to your meal.

Tong Yang 

Multiple SM Locations

For those who love variety, Tong Yang’s unlimited hotpot and grill is the place to be. With an extensive selection of fresh meats, seafood, and vegetables, you can create endless combinations to satisfy your cravings. Pair it with a selection of dipping sauces for a truly customized experience.

Tim Ho Wan 

SM Seaside City Cebu, SM Megamall, SM North EDSA, SM Mall of Asia

Treat yourself to Tim Ho Wan’s iconic Baked BBQ Pork Buns. These sweet-savory buns are a crowd favorite and a must-try for any foodie. Other notable dishes include their flavorful Pork Dumplings with Shrimp and their lightly fried Beancurd Skin Roll.

Modern Shang

S Maison, SM BF Parañaque, SM City Clark, SM Mall of Asia, SM City Santa Rosa, SM City Sta. Mesa

Modern Shang delivers elevated Chinese classics with a twist. Their Crispy Fried Noodles and Deep-Fried Squid with Spicy Salt and Pepper are showstoppers that will have you coming back for more. Don’t forget to try their savory Deep-Fried Chicken, which pairs perfectly with their signature fried rice.

Din Tai Fung 

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Home to the world’s most famous Xiao Long Bao, Din Tai Fung is a must-visit destination for a Lucky Feast! Watch as these delicate soup dumplings are made fresh before your eyes and savor their signature pork Xiao Long Bao. Pair your meal with their Shrimp and Pork Wontons with House Special Spicy Sauce and Mango Sago with Pomelo for a complete dining experience.

Don’t miss this flavorful celebration of Chinese cuisine during the Year of the Snake festivities at SM Supermalls. Download the SM Malls Online app for dining deals galore! From Modern Shanghai to Hap Chan, SM Malls Online will ensure that you enjoy the best meals and deals this Chinese New Year. 

To know more about the Lucky Feast discounts you can avail, download the SM Malls Online app or visit www.smsupermalls.com and follow @SMSupermalls on social media. 

The Spectacular Disney On Ice at SM Mall of Asia Arena was enjoyed by over 230,000 families.

 

The SM Mall of Asia (MOA) Arena welcomed over 230,000 families during the successful run of Disney On Ice presents Find Your Hero from December 21 to January 5. It was a feast of colorful outfits, collectible merchandise, pure fun, and unforgettable memories created to last a lifetime.

Encanto, the magical character brings magic to life during Disney On Ice presents Find Your Hero at the SM Mall of Asia Arena.

The Tangled protagonists captivate the crowd with their charm.

A magical performance of Beauty and the Beast characters during Disney on Ice at SM Mall of Asia Arena, bringing the beloved tale to life on the ice.

Celebrities spotted at Disney On Ice

A dozen well-known personalities, celebrities, and influencers showed their support for this beloved Filipino holiday tradition, including notable celebrity kids who joined the much-anticipated family event.

In the photo: Anne Curtis (second from left), Erwan Heussaff, daughter Dahlia, and Solenn Heussaff

BINI members Maloi and Jhoanna

Toni Gonzaga (right) with husband Paul Soriano and children Seve (2nd from right) and Polly

Jennylyn Mercado (right) with her husband, Dennis Trillo, and their daughter, Dylan.

Luis Manzano, Jessy Mendiola, and daughter Rosie (left)

Iya Villania (left), Drew Arellano (right), and their kids

Carlos Yulo (right) and Chloe San Jose

Pauleen Luna-Sotto (center) with her daughters, Mochi and Tali.

Belle Mariano (second from right) and her family.

Disney On Ice returns with Magic in the Stars

The SM MOA Arena is excited to announce the arrival of Disney On Ice presents Magic in the Stars! This show will be packed with your favorite classic and modern Disney tales, so don't miss it!

See the return of the iconic aerial maneuvers performed by Jasmine and Aladdin. Take a delightful adventure with Maui and Moana. Join the Madrigal family from Encanto in singing and dancing. See brand-new ice performances of Cars, The Princess and the Frog, and Frozen 2 for the first time in Manila!

About SM MOA Arena

The SM MOA Arena is a world-class venue for sports, entertainment, and cultural events. For more information, visit www.mallofasia-arena.com or follow @moaarena on social media. Tickets for upcoming events can be purchased online at www.smtickets.com or at any authorized SM Tickets outlet nationwide.