New Discoveries, Freshest Finds, Tastes and Trends at the #HomeOfFirsts at SM.

SM Supermalls is your one-stop shop for the newest flavors, the hottest lifestyle items, and unique collectibles. Come see what's new and what's next. There's always plenty to look forward to, including forthcoming must-see locations and exciting new openings!

SM North EDSA

Flavors to Savor

Tonkotsu Kazan's Japanese ramen bowls already satisfy desires with their rich broth, delicate pork, and excellent noodles. While Gyukatsu Kyoto Katsugyu thrills meat fans with its famous gyukatsu, the ideal fusion of tradition and innovation, Bebang Halo-Halo delights with a new and creamy take on the traditional Filipino delicacy. A significant milestone in its growth is reached as Milksha opens its first concept store in the Philippines at SM North EDSA, serving delightful bubble tea prepared with premium milk and tea leaves to an even wider audience.

Trendsetting Styles & Lifestyle Must-Haves

Dr. Martens is already making bold style statements with its iconic footwear. Fully Booked x Kinokuniya has become a go-to literary escape, blending English bestsellers with curated Japanese titles for book lovers. On the horizon, KKV will bring youthful, trendy essentials, Aquaflask Design Lab will redefine hydration with stylish, double-insulated water bottles, and All Aboard will offer a luxury hub for toys and collectibles for hobbyists of all ages.

Epic Fun, Unforgettable Memories

For families, The Underwater Adventure is open and ready to immerse kids in an ocean-themed playground filled with vibrant sea creatures and murals—perfect for a day of fun with special discounts on its 1-hour pass, from P400 to only P299! A discount on the 3-hour pass is also available, from P550 to only P420. Both of these discounts can be claimed exclusively on the SM Malls Online app!

Collector’s Paradise

Fans can now enjoy Gashapon Bandai’s capsule toy machines featuring beloved anime characters. Co. The Collectible Store is another must-visit, offering rare Funko Pop! figures, K-pop albums, and anime memorabilia for devoted collectors.

SM Mall of Asia

Flavors to Savor

Coming soon, Rossopomodoro brings to the Philippines for the first time the true taste of Naples in SM Mall of Asia. Known for its authentic Neapolitan pizza—creamy mozzarella, charred yet elastic crust, and sweet San Marzano tomatoes—every bite stays true to centuries-old Italian tradition.

Trendsetting Styles & Lifestyle Must-Haves

Maison Margiela is already redefining luxury wardrobes with its modern, artsy flair with its first in SM opening. Known for its avant-garde designs and attention to detail, this iconic brand brings unique pieces that blend high fashion with artistic expression. Maison Margiela is the ultimate destination for fashionistas, offering everything from bold statement pieces to refined everyday luxury wear.

Collector’s Paradise

Don’t miss out! The Artist-Made Collection by SEVENTEEN Pop-Up, running from January 15 to February 26, 2025, brings exclusive merchandise from the global K-pop sensation—but stocks are limited, so don’t wait!

SM Podium

Flavors to Savor

All new to SM Supermalls, these food stops are making their marks! Already serving hearty comfort food, Osteria Antica delivers authentic Italian flavors with handmade pasta, wood-fired pizzas, and curated wines—offering a refined dining experience that blends tradition with sophistication. Coming soon, Brotzeit will bring the taste of Germany to your table with pretzels, schnitzels, and more.

Trendsetting Styles & Lifestyle Must-Haves

Soon, Felipe and Sons will add a luxurious touch to barbering with style and indulgence.

SM Megamall

Flavors to Savor

Already winning hearts, Warabimochi Kamakura, the first of its kind in the Philippines, brings you sweet, chewy Japanese warabimochi with a delightful twist—now closer than ever. Adding to the experience, Cooper’s Coffee is set to open its doors at SM Megamall, bringing its expertly roasted, ethically sourced beans to caffeine lovers. From no-nonsense espressos and dreamy flat whites to their signature brown butter latte, every cup is crafted with care. But it’s not just about the coffee—Cooper’s also serves up tasty pastries, hearty sandwiches, and melt-in-your-mouth cakes, making it the perfect spot to refuel and unwind.

SM City Dasmarinas

Flavors to Savor

Craving for something new in Cavite? Satisfy your cravings at SM City Dasmariñas with an exciting mix of flavors of everything first in Cavite. Popeye’s brings its signature crispy fried chicken and Louisiana-style comfort food, while X Malatang offers a fiery, authentic take on Chinese hotpot. Manila Creamery and Momoyo serve up delightful frozen treats, with Udders—Singapore’s #1 ice cream brand—bringing its bold, playful flavors to the mix. Sweet tooths will love Cinnabon’s special deals, with Cinnabites 16’s available for only P459 and the Cinnabites Combo 16’s for just P699, exclusively on the SM Malls Online app. And for a refreshing drink, Yi Fang Taiwan Fruit Tea is celebrating the Year of the Snake with P25 off select drinks—another reason to check out the SM Malls Online app!

Trendsetting Styles & Lifestyle Must-Haves

Flying Tiger comes to Cavite for the first time and is set to elevate shopping at SM City Dasmariñas with its quirky, creative selection of everyday essentials. From stylish stationery and unique home décor to fun gadgets and accessories, this Scandinavian-inspired brand offers a treasure trove of surprises for trendsetters and lifestyle enthusiasts.

Epic Fun, Unforgettable Memories

Photo Objet is bringing a new level of creativity and fun for the first time in Cavite to SM City Dasmariñas, offering a one-of-a-kind space for capturing memories. Whether you're looking for aesthetic photo booths, themed backdrops, or instant print souvenirs, this spot is perfect for making every moment picture-perfect.

SM City Fairview

Flavors to Savor

Get ready for a feast of flavors at SM City Fairview! BBQ Chicken serves up mouthwatering, Korean-style fried chicken with its signature crispy coating and bold flavors. For a fun and crunchy snack, Popper’s Pop! delivers an irresistible selection of gourmet popcorn, perfect for movie nights or on-the-go munching. And for pizza lovers, Leo Pizza offers a delicious lineup of handcrafted pizzas, made with fresh ingredients and baked to perfection. Whether you're craving something savory, crispy, or cheesy, SM City Fairview has something to satisfy every craving.

SM Seaside City Cebu

Flavors to Savor

At SM Seaside City Cebu, delicious dining experiences await for the first time at SM Supermalls! Boy Belly is perfect for group dining, offering its signature barkada set menu, which comes with a platter of extra rice—on the house perfectly paired with a free pitcher of iced tea to enjoy your meal, available exclusively through the SM Malls Online app. For those who love bold Asian flavors, Hey! Wok serves up wok-fried favorites bursting with aromatic spices as SM and Cebu welcome it for the first time ever.

SM CDO Downtown

Trendsetting Styles & Lifestyle Must-Haves

Tech enthusiasts, get ready—HONOR is making waves at Level Three, Cyberzone, SM CDO Downtown! Known for its cutting-edge smartphones, sleek wearables, and innovative tech solutions, HONOR brings premium performance and stylish design to your fingertips. Whether you’re looking for a powerhouse device to keep up with your lifestyle or the latest in smart technology, HONOR delivers quality, innovation, and reliability—all in one place.

SM J Mall

Trendsetting Styles & Lifestyle Must-Haves

Elevate your self-care routine at Beauty Sessions in SM J Mall, where expert services help you look and feel your best for the first time in SM. For a healthier lifestyle, Healthy Options offers a wide range of organic and all-natural products, from supplements to snacks, making wellness more accessible than ever.

No need to wait—exciting discoveries are always around the corner at SM Supermalls!

At SM Supermalls, the #HomeOfFirsts, every visit brings something fresh and unforgettable. From must-try flavors and the latest fashion finds to thrilling entertainment and rare collectibles, every visit brings something fresh and unforgettable. Whether you’re in the bustling metro or exploring SM malls across Luzon, Visayas, and Mindanao, expect first-to-market brands, groundbreaking experiences, and exciting trends you won’t find anywhere else.

Don’t miss out—plan your visit to SM Supermalls, the #HomeOfFirsts, today and be among the first to experience everything that’s new! For more exclusive deals and offers, download the SM Malls Online app on the Apple App Store and Google Play.

Stay updated on the latest happenings by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM Supermalls #HomeOfFirsts At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

#HomeOfFirsts SM SUPERMALLS

ARISE Philippines holds its First Annual General Resilency Meeting for sustainable future.

On January 27, the ARISE Secretariat headquarters in MOA Square, Mall of Asia Complex, hosted the first annual general meeting for 2025 of the United Nations Office for Disaster Risk Reduction (UNDRR) Private Sector Alliance for Disaster Resilient Societies (ARISE) Philippines, one of the nation's premier resilience networks. ARISE Philippines, which now has 156 private sector enterprises, civil society organizations, non-governmental organizations (NGOs), and academic institutions as members, is well-positioned to make a big difference in disaster resilience initiatives across the country.

Multi-sector representatives attend ARISE Philippines’ first Annual General Assembly in 2025.

Under the theme “Catalyzing Progress for a Resilient and Sustainable Future towards ARISE 2030,” the meeting was grounded in the words “Innovate, Integrate, and Elevate,” urging members to embrace new approaches, collaborate across sectors, and raise the bar for disaster resilience standards.

ARISE Philippines Board Members (from left): Dr. Ma. Teresita Medado, Sylvestre Barrameda Jr., Austere Panadero, ARISE Philippines Co-Chair Engr. Liza Silerio, ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, Raymond Rufino, and Michael Rellosa (not in photo: Rosemarie Rafael and Jessica Bianca Sy)

In the private sector, the co-chair, Engr. Liza Silerio greeted the group and conveyed her appreciation for the network's contribution to sustainable development and community resilience. Undersecretary Ariel Nepomuceno of the Office of Civil Defense stressed the value of engineering solutions in disaster preparedness for the public sector and the vital role dedicated private sector leaders play in creating a more resilient country.

Chief of Office UNDRR Regional Office for Asia and the Pacific Marco Toscano-Rivalta, in a video message, commended ARISE Philippines for its outstanding contributions to disaster risk reduction. “I extend my profound gratitude for ARISE Philippines’ exemplary leadership and contributions,” he stated. He referenced the Asia Pacific Ministerial Conference for Disaster Risk Reduction held in Manila last October 2024, saying, “Your efforts were instrumental to the event’s success. ARISE has showcased the power of public-private partnerships and set the benchmark for other regions to follow.”

Member companies pledge their participation in ARISE Philippines’ seven new programs.

ARISE Global Board Member Vice Admiral (VADM) Alexander Pama, ret., was present to bolster the local network and guarantee its support to the international alliance. A highlight of the meeting was the unveiling of seven ARISE Philippines Materials and Knowledge products by the ARISE Board of Directors. These resources are designed to support members in implementing resilience-building initiatives. The meeting also included a call to action for members to actively participate in seven new programs to be initiated this year.

Mr. Hans Sy, ARISE Philippines Chairperson for the Private Sector, addresses members and observers.

Mr. Hans Sy, Chairperson for the Private Sector at ARISE Philippines, urged the members and observers in attendance to act, work together, and remain together in his closing remarks. In order to build a stronger and more resilient Philippines for future generations, he called on everyone to cooperate in order to "co-create bridges for resilience."

SM Prime Holdings serves as the secretariat office of the ARISE Philippines network to advocate a culture of business resilience against natural and man-made hazards. For more information, visit www.arise.ph or email secretariat@arise.ph.

SM Supermalls strengthens solar PVs towards renewable energy with DOE.

SM City Bataan and its 4,060-piece solar photovoltaic (PV) panels have a peak capacity of 2,376,000 kW.

There has never been a greater pressing demand for renewable energy as the globe struggles with diminishing resources. Since malls use a lot of energy, they have a special chance to take the lead in creating a more sustainable and greener future by implementing renewable energy solutions that can drastically lessen their environmental effect.

Understanding this, SM has been continuously ramping up its renewable energy initiatives by adopting solutions that lower its carbon footprint. One such solution is the adoption of solar photovoltaic (PV) systems, which provide clean and renewable energy by converting sunlight directly into electricity. This allows SM to reduce its reliance on fossil fuels, lower energy costs, and contribute to a greener environment.

Expanding solar power across SM malls

As of February 2025, SM is nearing full operations for the solar PV systems installed in 45 of its properties across the country, with more slated for retrofitting soon.

SM’s use of solar PV systems is just one of the many ways the company has been taking a more sustainable approach to energy use while supporting the country in achieving its sustainability goals. Its efforts continue to be recognized by reputable institutions both locally and internationally.

Industry recognition for SM's sustainability efforts

For instance, SM’s flagship mall, SM Mall of Asia, was recognized at the 2024 Energy Efficiency Excellence Awards and Sustainable Energy Awards organized by the Department of Energy (DOE). It won the Sustainable Energy Award for a Private Institution for its solar PV system, which is capable of generating 2.7-megawatts (MW) of peak energy---enough to power 1,790 households for an entire year.

Meanwhile, SM City Butuan was recognized under the New and Existing Building category at the Association of Southeast Asian Nations (ASEAN) Energy Awards 2024 Best Practices Competition for Energy-Efficient Buildings. Endorsed by the DOE to represent the Philippines, the mall was honored for advancing energy efficiency and conservation (EEC) innovations in its design and operations.

Supporting the DOE's Renewable Energy Roadmap

Alongside its efforts to integrate renewable energy sources into its operations, SM is also committed to supporting the DOE in achieving its targets under the Renewable Energy Roadmap 2017-2040, particularly its goal to increase the country's renewable energy installed capacity to at least 20,000 MW by 2040.

SM City Tanza is one of the 45 SM malls with solar photovoltaic (PV) panels, numbering 2,286 units, which will produce 1,257.30 kW peak solar power.

Public-Private Partnerships for a sustainable future

SM collaborates with partner solar PV system providers under the Energy Regulatory Commission (ERC) Distributed Energy Resources program. These service contracts define the conditions of the partnership, project timelines, and the assigned malls for each provider, aligning with SM's adoption of renewable energy.

"At SM, sustainability is a commitment. Our growing solar portfolio demonstrates our dedication to a greener future for the Philippines, in partnership with the DOE and our valued partners," shared SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio.

“Together, we’re not just generating cost savings – we’re shaping a more sustainable future by supporting long-term environmental goals of our partners while contributing to the Philippines’ green transition,” said Green Heat Corporation Director Glenn Tong. Green Heat is one of SM’s solar PV system providers.

SM City Butuan with its solar photovoltaic (PV) panels.

A model for sustainable development

Beyond its environmental and economic benefits, SM’s implementation of solar PV systems serves as a progressive model for public-private partnerships (PPPs). By collaborating with the DOE, SM gains access to technical expertise and financial incentives while helping the country meet its sustainability goals. This approach promotes innovation, creates jobs, and sets a precedent for other commercial establishments to follow.

DOE's support for sustainable energy development

“The DOE has implemented sustainable energy development strategies and institutionalized national and local capabilities, and we are heartened by the strong support we have received from both the private and public sectors,” said DOE Undersecretary Rowena Cristina Guevara in her opening address at the Sustainable Energy Awards. To learn more about SM’s various sustainability initiatives, visit www.smsupermalls.com/smcares

Bringing Light and Hope: SM Cares together with Global Peace Foundation for a Sustainable Community ties.

 

A united commitment for brighter communities! Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

With a diverse range of new tenants spread throughout its expansive mall, SM North EDSA is continuing to reinvent the dining and shopping landscape. Here's what's in store for you at The Block and beyond, including major shop openings and Milksha's first-ever concept store in the Philippines.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Common Dedication to Developing Better Communities
As part of this collaboration, SM Cares will supply locations for fundraising kiosks devoted to the All Lights Village project in SM Aura, SM Megamall, and SM Mall of Asia. More households will be able to take advantage of solar illumination, improved education, and sustainable livelihoods thanks to the money raised from these booths.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability

The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together

This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

About SM Cares

SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote sustainability, inclusivity, and community development. From environmental programs to projects that uplift marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About Global Peace Foundation Philippines

The Global Peace Foundation Philippines is dedicated to promoting innovative solutions for community development, education, and peacebuilding. Through initiatives like the All Lights Village project, the foundation empowers communities to thrive sustainably and collaboratively.

SM North EDSA: New on The Block and Beyond, a New Wave Experience.

 

With a diverse range of new tenants spread throughout its expansive mall, SM North EDSA is continuing to reinvent the dining and shopping landscape. Here's what's in store for you at The Block and beyond, including major shop openings and Milksha's first-ever concept store in the Philippines.

The Block: A Hub of Exciting New Stores

Step into The Block at SM North EDSA, where a fresh wave of stores and attractions awaits. From unique dining experiences to specialty shops and immersive adventures, The Block is your destination for exciting discoveries and memorable moments.

Tonkotsu Kazan (The Block, Ground Floor)

Indulge in the rich flavors of authentic Japanese ramen at Tonkotsu Kazan, now serving its signature dishes at SM North EDSA. Known for its perfectly crafted noodles, flavorful broth, and tender roasted pork, this ramen house brings a dining experience steeped in tradition.

Every bowl is a celebration of Japanese precision and hospitality, or omotenashi, making it a must-try destination for foodies craving comfort and quality.

Bebang Halo-Halo (The Block, Ground Floor)

Rediscover the Filipino classic with a playful twist at Bebang Halo-Halo, where every spoonful is a delightful surprise. Known for its “Fun, Royal, and Filipino” approach, Bebang takes halo-halo to new heights with the creamiest textures and most innovative flavors.

Cool, colorful, and packed with flavor, Bebang Halo-Halo’s best seller, The Presidential, is the ultimate Pinoy merienda. This refreshing mix of sweet, creamy, and crunchy goodness is perfect for any craving this holiday season. Priced at only PHP 148–178, it’s the creamiest way to enjoy this Filipino favorite!

Fully Booked x Kinokuniya (The Block, 5th Floor)

A literary and cultural collaboration awaits at Fully Booked x Konikuniya, now open at SM North EDSA. This one-of-a-kind bookstore fuses Fully Booked’s beloved English-language collection with Kinokuniya’s curated Japanese titles.

From timeless Japanese classics Nihongo learning materials to art books and English-translated manga, this store is a cultural oasis for book lovers and manga enthusiasts alike.

Gashapon Bandai (The Block, 5th Floor)

Calling all capsule toy lovers! Gashapon Bandai, Japan’s iconic vending machine toy concept, has arrived at SM North EDSA. With every spin, you’ll discover collectibles featuring beloved anime icons like Dragon Ball and Sailor Moon, and adorable Sanrio characters.

It’s not just a shop; it’s a thrilling adventure that turns every visit into a treasure hunt for kids and collectors alike.

Co. The Collectible Store (The Block, 5th Floor)

Step into Co. The Collectible Store, where pop culture dreams come true. Whether you’re after Funko Pop! figures, rare anime merchandise, K-pop albums, or trading cards, this store is a haven for fans and enthusiasts.

Each visit is more than just a shopping trip–it’s a celebration of your fandom, where nostalgia and discovery meet.

Underwater Adventure (The Block, 5th Floor)

Take the kids on an unforgettable journey at The Underwater Adventure, the metro’s first ocean-themed playground. This immersive experience features murals of marine life across the walls and floors, with ride-on toys in the shape of boats, fish, and sea animals. It’s the perfect destination for families looking to combine play with a creative learning experience in a vibrant, underwater world.

Beyond The Block: New Experiences Across the Mall

Milksha (City Center, 2nd Floor)

Known for its fresh milk, loose leaf tea leaves and dedication to quality and craft, Milksha is making waves with its first-ever concept store at SM North EDSA. Treat yourself to their delicious handcrafted specialty drinks - goodness in every cup.

Aquaflask Design Lab (City Center, 2nd Floor)

The Aquaflask Design Lab redefines hydration with chic, double-insulated water bottles that keep drinks cold for 24 hours or hot for 12. Style meets sustainability with these game-changing essentials.

Dr. Martens (The Annex, 2nd Floor)

Make a bold statement with Dr. Martens, now at SM North EDSA. Known for its rebellious spirit and timeless style, this globally celebrated footwear brand is perfect for those looking to stand out.

From signature boots to versatile shoes, Dr. Martens delivers the perfect blend of style, durability, and comfort, giving you iconic steps with every stride.

Gyukatsu Kyoto Katsugyu (City Center, 2nd Floor)

Are you in the mood for a filling lunch that combines creativity and tradition? Gyukatsu Kyoto Katsugyu is the place to go if you want to see the renowned Gyukatsu. This unusual Japanese meal consists of premium beef cutlets that have been expertly breaded and fried. The participatory experience is what makes it unique; each cutlet comes with a sizzling stone grill so you may cook the beef to your desired doneness at the table. The fine meat and the interactive grilling method are what really make the experience exceptional, even though the assortment of condiments and dipping sauces accentuate the flavors. For those looking for a satisfying and tasty supper with a Japanese flair, this is the ideal location.

Coming Soon

While many new stores are already open, there’s more to look forward to in the coming months:

Stuff'd: An exciting new spot for kebabs, burritos, and quesadillas.

All Aboard: A whimsical destination set to open its doors.

KKV: Offering a vibrant mix of trendy lifestyle essentials.

With so much to discover at SM North EDSA, from The Block to the city center and beyond, now is the perfect time to explore the newest stores, dining options, and stylish concepts. From literary treasures to playful collectibles and authentic dining experiences, SM North EDSA , a fresh gateway for people looking for an exciting adventures. Don’t miss out on these new and upcoming openings—plan your visit today and be the first to experience everything that’s new!

For updates and more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

SM Supermalls #HomeOfFirsts At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

Congratulations for the First Milksha's Concept store at SM North EDSA.

Milksha, Taiwan’s beloved milk tea brand, proudly opens its first-ever concept store in the Philippines!

Prepare yourself for a delicious taste of milk tea concoctions produced with just the best ingredients that are pure, fresh, and natural. With its official debut at SM North EDSA, the Milksha concept store is extending an invitation to more Filipinos to sample its freshest and tastiest milk tea from Taiwan.

Milksha has become a global sensation, celebrated for its commitment to quality and its dedication to crafting pure, fresh, and natural beverages. Each drink is hand-made with care–from the finest tea leaves to freshly made chewy honey pearls–to create a symphony of textures and flavors. By using only real ingredients and no powders, Milksha delivers a velvety creaminess and the bold, full-bodied taste of authentic tea, satisfying cravings and delighting taste buds with every sip.

Fresh. Pure. Authentic.

The key of Milksha's success? Ingredient by ingredient, it's the unique elements that improve the flavors. With cocktails that showcase Milksha's dedication to using only the best, freshest ingredients, the menu celebrates everything that makes milk tea unique.. Some must-try favorites include:

Signature 3Q Milk Tea – A bestseller layered with a trio of honey pearls, grass jelly, and pudding for the ultimate texture-filled sip.

Strawberry Coulis Milk – A creamy milk drink swirled with generous portions of real strawberries, offering a fruity and delightful twist that fans can’t stop raving about.

Jasmine Green Tea with Cloudy Cream – A hot, light, and fragrant tea crowned with Milksha’s velvety cream topping for a perfect balance of flavors.

Each cup is brewed for the perfect balance, packed with flavor, and designed to make your taste buds dance. Whether you’re looking for something refreshing, indulgent, or entirely unique, Milksha’s offerings promise to deliver.

Milksha’s menu now boasts over 30 drinks, offering something for every mood and moment. The expanded selection includes exciting new creations alongside classic favorites, ensuring that everyone can find their next go-to beverage.

Made to Savor, Made to Share

Whether grabbing a quick pick-me-up with friends, taking a break from shopping, or simply treating yourself to something special, Milksha’s first concept store at SM North EDSA, City Center, Level 2 offers a space where every visit becomes a moment to remember.

With its focus on real ingredients and innovative flavors, Milksha is set to become a must-visit destination for milk tea lovers in the heart of Quezon City.

Discover more sweet treats and exciting brands at SM Supermalls, the home of firsts, by visiting www.smsupermalls.com or following @smsupermalls on social media.

SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

SM Viyline MSME Caravan at Baguio: Strengthening community ties for amazing shopping experience.

The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. 

This collaboration between Viyline and SM aims to boost local businesses while promoting

community engagement, and the event is poised to be a game-changer for MSMEs in the

region.

Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium

Enterprises (MSME) Caravan, happening at SM City Baguio from February 19-25, 2025.

A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of

popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community.

A variety of delicious food products, like bottled Pork Sisig Barbecue, are available at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, which travels to SM Supermalls nationwide.

More than just a bazaar, the Viyline MSME Caravan is a cooperative endeavor to boost the local economy, assist aspiring business owners, and honor the variety and inventiveness of the MSME industry. This event fosters stronger relationships and promotes more consumer engagement by uniting small business owners, influencers, and community members.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan cultivates a thriving MSME ecosystem through collaboration, support, and a dynamic showcase of local talent. 

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 - 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With the support of influential figures like Viy Cortez, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan's triumphant first leg at SM City Bataan paves the way for an even more exciting continuation at SM City Baguio.

The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop (February 19-25, 2025). See the full schedule at www.smsupermalls.com.

Empowering MSME success at SM Supermalls

SM Supermalls promotes MSME expansion and sustainability by offering first-rate retail locations

and powerful advertising. Being the location of the biggest MSME community in the nation, SM provides complete assistance, from national expansion to incubation, guaranteeing that local companies prosper in a highly competitive environment.

ABOUT SM SUPERMALLS

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location.

Grab this opportunity to grow your business with SM Supermalls today!

x

SM Supermalls: A Burst of Colorful Culture for Panagbenga Festival 2025

🌸✨ Bright hues, happy grins, and cultural pride! 🎉 With breathtaking performances, festive attire, and imaginative floral arrangements, the Panagbenga 2025 festival comes to life. AtSM #ColorsInBloom 🌺🌻

A vibrant display of Baguio's arts and culture, this year's Panagbenga has been nothing short of spectacular.

One striking piece is a dynamic lightning bolt, expertly crafted from brilliant yellow and blue tile fragments. This work honors Baguio photographer and artist Kidlat de Guia, who passed away in Madrid, Spain.

An onlooker admires the captivating pieces at The Mighty Bhutens Art Exhibit, a key highlight of the event that brings the spirit of the Cordilleras to life.

The Mighty Bhutens Art Exhibit, a major event feature, uses its artistic talent to capture the essence of the Cordilleras. Works by Kabunyan de Guia, Guiller Lagac, and Oliver Olivete—collectively referred to as The Mighty Bhutens—are on exhibit. Their works, which draw inspiration from National Artist Kidlat Tahimik, exhibit an impromptu, lighthearted style that honors the area's rich cultural legacy.

Savor the flavors of Panagbenga 2025 at the Food Truck Fest! 🍔🌮 A must-visit for foodies, this vibrant gathering showcases mouthwatering delights from local MSMEs, bringing together great food, good vibes, and a feast for the senses! 🌟🚚 #Panagbenga2025

Discover unique handcrafted treasures at the Food & Crafts Fair! From artisanal accessories to local delicacies, it's the perfect place to find one-of-a-kind pasalubong.

The Food and Crafts Fair, running from February 17 – March 03, features local MSMEs presenting a variety of products, including souvenirs, foods, and delicacies. The Food Truck Fest at The Drive offers a unique mix of tastes and flavors from local culinary entrepreneurs.

Painting Panagbenga memories together! Families join in the colorful fun at Family Art Day, celebrating the festival’s vibrant spirit through creativity and laughter. #Panagbenga2025 #ColorsInBloomAtSM

The Painting Competition at Panagbenga 2025 brings artists together to capture the beauty and spirit of the festival on canvas.

The Panagbenga Festival at the mall was bursting with creativity as participants of all ages embraced the artistic spirit! From vibrant paintings to hands-on family fun, the art activities brought inspiration and color to the celebration. 🎨✨

The Arts and Crafts activity sparks creativity among students from various schools as they repurposed past Panagbenga decors into sustainable art. Families enjoyed bonding at Family Art Day, while friends found inspiration from the scenic Sky Terrace view during the Painting Competition.

Bringing the Panagbenga 2025 festival spirit to life, cultural performers from various local groups fill the mall with energy, rhythm, and tradition—celebrating the heritage of the Cordilleras in a vibrant display of music and dance.

The shoppers enjoy the Panagbenga spirit and festive atmosphere enriched by music and cultural performances from groups such as Day Eng Cultural Group, University of Baguio BIBAK Ubbun Kaafuan, Paggawisan Tako Am-In from the University of the Philippines-Baguio and Gawis Culture and Arts Ensemble.

A tail-wagging good time! Pawstival brings together pet lovers and their furry friends for a day filled with fun, games, and adorable moments.

Fur-parents and their beloved companions struts their super style in a fun-filled costume contest. The Pet Pawstival kicked off with a paw-some day of bonding and laughter, creating unforgettable memories for both pets and their devoted owners.

Guided by skilled artisans, participants discover the beauty of traditional weaving—one thread at a time.

The weaving workshop, led by master weaver Cathy Ekid from Bontoc, shares her expertise in backstrap weaving. With the assistance of the Pasakalye Group of Artists, mall-goers try their hand at this traditional craft, contributing to the preservation of the art of weaving.

Art that speaks to the soul—visitors find inspiration and meaning in every masterpiece at ‘Hiraya: Dreams in Bloom.

Hiraya: Dreams in Bloom showcased a heartfelt collection of artworks that captured dreams and aspirations through the enchanting beauty of flowers. Featuring over 60 pieces from 48 artists, the exhibit highlighted the incredible talent of prominent Pasakalye artists, blending tradition and creativity in a captivating visual storytelling.

From loom to runway—celebrating the craftsmanship of our local weavers in the Blooming Weaves fashion show and Exhibit.

Blooming Weaves celebrated Cordillera’s rich weaving traditions through a stunning fashion show and exhibit. Featuring the Fashion Designers Alliance Cordillera, the event blended traditional fabrics with modern, eco-conscious designs. Visitors admired intricate handwoven masterpieces, showcasing techniques like backstrap weaving, pedal loom weaving, and ikat dyeing—each a testament to indigenous artistry.

Photo Caption: A feast for the senses! Fireworks, glowing lights, and dreamy floral décor come together to create a truly enchanting atmosphere.

Spectacular fireworks, vibrant floral displays featuring a dynamic blend of pastel floral designs, and striking gobo and light installations throughout the mall further enhanced the Panagbenga celebrations.

Photo Caption: A masterpiece of artistry and agriculture! This year's float parade was a spectacular tribute to the beauty of harvest season.

Last, February 23, locals and tourists flocked to see the much-anticipated Grand Float Parade, which included 44 exquisitely adorned floats that enthralled the audience.

With a gorgeous design modeled after a cornucopia of abundant harvests, SM City Baguio's non-competing entry as a hall-of-famer brought this year's festival theme, "Blossoms Beyond Boundaries," to life