Celebrating Women's Month At SM: The Ultimate Youniverse Bucket List.

 

March is all about YOU! At SM, we're honoring strong women with joyous experiences, wellness, and beauty this Women's Month. Enjoy self-care, confidence building, and fun trips with friends. Enter your girlboss age, complete with glow-ups, indulgences, and transformative events. Start marking items off the ultimate Women's Month bucket list—only at SM Supermalls!

Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials.

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance.

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours.

Update your wardrobe with Patton at SM Aura, a woman-owned brand of stylish, contemporary clothing that was debuted at SM. For classic pieces, check out K&Company, which debuted in SM at SM Podium and is also offered in SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls' Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls' day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

Coffee lovers can take their caffeine game to the next level with four unique brewing methods at UCC Mentore at S Maison, first in SM. For a specialty coffee experience, Yardstick at SM Aura, SM MOA, and SM Podium, ranked 18th in the World’s 100 Best Coffee Shops—proudly roasts world-class coffee, making it a must-visit for coffee enthusiasts.

This Women’s Month, It’s Your Time to Shine—Only at SM!

At SM Supermalls, we’re all about bringing you first-class experiences, and this Women’s Month is no exception.

Whether you’re treating yourself to a well-deserved glow-up, celebrating with your best girls, or taking a much-needed me-time break, SM has everything you need to make it unforgettable!

Make this month all about you—because it's what you deserve! Find it all at SM—the #HomeOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

First Bite, Lasting Obsession with Burger & Lobster’s at SM Supermalls

 

The gastronomic sector in Manila is about to undergo a major transformation. The popular international restaurant Burger & Lobster is finally opening in the Philippines at SM, the #HomeofFirsts. With its famous prime-cut burgers and wild-caught lobsters, it will cater to Manila's pickiest diners and is set to revolutionize casual dining in the country with a high-end atmosphere.

 The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience 

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo, crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite. 

Join the Obsession! 

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed. 

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate. 

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. 

From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM

Rossopomodoro, Italy's Best: Debuts in Asia at SM Mall of Asia.

The rich tang of slow-simmered tomato sauce, the creamy delight of delicate milky mozzarella, and the seductive aroma of newly baked dough all combine to create the ideal combination. With its first-ever location in Asia at SM Mall of Asia, Rossopomodoro—the biggest pizza company in Italy—has made its formal debut in the Philippines.

As the Home of Firsts, SM Supermalls continues to open new experiences for Filipinos, bringing them closer to world-class dining experiences, and Rossopomodoro is the latest proof of that commitment.

With the arrival of Rossopomodoro’s very first branch in Asia, diners can finally experience the authentic flavor of Naples and true Italian culinary craftsmanship through a signature blend of fresh ingredients, time-honored traditions, and a carefully curated selection of authentic wood-fired pizza.

Rossopomodoro's grand opening at SM Mall of Asia began with a pizza-cutting ceremony, honoring Italian ancestry and flavor and ushering in a new gastronomic adventure for Filipino diners. Under the supervision of Italian pizzaiolos, guests got their hands dirty as they learned how to make the ideal bite-sized Neapolitan dough from scratch. As one of the most well-known pizzerias in the world, Rossopomodoro takes pride in its long-standing culinary traditions and use only the best, freshest ingredients to create its pizzas, pastas, and Italian specialties.

Guests indulged their senses in a vibrant setting filled with free-flowing drinks, live DJ music, and a feast of Rossopomodoro’s world-famous signature dishes. The Pizza Verace, topped with San Marzano tomatoes and creamy mozzarella di bufala, delivered the rich, classic flavors of Naples, while the Pizza Reginella delighted with its fresh basil and extra virgin olive oil. For pasta lovers, the Linguine Gamberi e Limone offered a bright, zesty combination of succulent shrimp and citrus-infused olive oil—each dish a true taste of Italy’s finest culinary traditions."

Rossopomodoro’s first branch in Asia joins an ever-growing list of first-in-market dining concepts that have chosen SM as their Philippine home. From New York’s finest burgers to Japan’s most sought-after ramen, SM continues to lead the way in bringing global flavors to Filipino diners.

With more international brands arriving soon, SM remains the country’s top destination for discovering world-class dining experiences. Because at SM, the best flavors from around the world aren’t just out there—they’re already here, waiting to be savored.

Visit Rossopomodoro at Level 1, North Entertainment Mall in SM Mall of Asia and enjoy a true taste of Naples. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM.

SM Prime champions sustainability with Water for Future's Campaign.

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.

SM City Baguio’s rainwater treatment facility (RTF) utilizes a rigorous six-step treatment process

with real-time monitoring to ensure processed water meets potability requirements, and its service to the community was recognized at the 2024 Asia Pacific Tambuli Awards.

Since the early 1990s, long before water stress and its connection to climate change were generally acknowledged, SM Prime Holdings, Inc. (SM Prime), a prominent integrated property developer in Southeast Asia, has placed a high priority on water conservation and management.

Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.

Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building operations. The company invests heavily in sustainable water management technologies to reduce freshwater use and the demand for municipal water supply. It has identified practical water usage and innovations to address the growing concern of water security.

In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled.

SM Development Corporation (SMDC)’s Sea and Shore Residences donate

their treated wastewater to green the landscape of the Estates in Mall of Asia Complex.

On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air conditioning towers. Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption.

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex.

Headquarters to some of the largest Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO) brand names, the Three E-com Center at the Mall of Asia Complex efficiently operates its sewage treatment plant to collect, treat, and remove contaminants from wastewater, making it safe to discharge to the surrounding environment.

As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home.

Pico Sands Hotel has reduced water consumption by advocating

towel and linen reuse, inviting guests to join its sustainability journey and conserve water.

Protecting water resources

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme “Glacier Preservation.”

Halfway around the globe, glaciers play a critical role in the global water cycle. Glacial ice is the largest reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

SM Prime keeps incorporating water-efficient solutions into its real estate projects since it understands these difficulties and the necessity of a consistent water supply. In addition to increasing public awareness, this encourages mall consumers, tenants, employees, and communities to use water responsibly. In 2023, SM Supermalls opened the SM City Baguio rainwater treatment facility (RTF) to reduce dependency on freshwater sources. Following the conversion of 17,000 cubic meters of rainwater into potable water, it continues to function and offer services to its host community.

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with Net Zero by 2040 and a Waste-Free Future.

Hamilo Coast’s desalination plant provides sustainable

water to its community, serving residences, hotels, staff housing, and offices since 2010.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for future generations,” he added.

Women on Fire: Women Empowerment and Building Resilient Communities for 2025.

The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

With the Purple Illumination Ceremony on February 28, SM Cares, in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, celebrated Women's Month by illuminating the SM Mall of Asia (MOA) Globe and mall façades across the country. Purple, a widely accepted symbol of justice, dignity, and women's rights, signaled the beginning of National Women's Month in the Philippines and reaffirmed SM's dedication to gender equality and female empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts," said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A female mall-goer tries the fire fighter’s protective uniform
at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate
 in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support.

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.

The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”.

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.

Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

Over 12,000 people attended SM Cares' 3rd Nationwide Safe Spaces Act Orientation, which was hosted in 86 SM malls across the country on March 4 and 6, to reaffirm the company's dedication to establishing safe spaces. Students, staff, renters, and security guards were all taught the value of preserving harassment-free environments in shopping centers and businesses through this program.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.