VIYLine MSME Caravan: Setting marks at SM City Masinag this coming September 17-23

VIYLine CEO Viy Cortez–Velasquez joins merchants and influencers at the caravan, reinforcing the brand’s commitment to uplifting MSMEs.

When the VIYLine MSME Caravan arrives in SM City Masinag from September 17–23, it will bring its colorful display of regional entrepreneurship and proudly Filipino goods to the east. The caravan, which wats organized by VIYLine Group of Companies in collaboration with SM Supermalls, has grown to be a popular venue for MSMEs to exhibit their businesses in some of the busiest shopping centers in the nation. Clients can participate ther creativity, tenacity, and grit of Filipino business owners as they browse anything from fashion treasures, home needs, and gastronomic faves to beauty and wellness necessities.

Members of the dance group Mastermind—Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—energize the crowd with a special performance during the caravan’s opening program. Mastermind is known for their viral dance covers and creative collaborations with local brands.

Toni Fowler, owner of FAB, and Vince Flores make their grand entrance at SM City Muntinlupa to show support for the VIYLine MSME caravan.

Host Tita Krissy Achino (middle) and Even PH co-owners Venice Velasquez and Eve Castro show their support for fellow MSMEs during the caravan’s opening week.

The caravan has already made waves in its earlier stops across Luzon—including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa—drawing energetic crowds eager to support local brands and meet influencer-entrepreneurs.

“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said, Joaquin San Agustin, Executive Vice President, SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”

Expect a lively week at SM City Masinag, complete with interactive booths, meet-and-greets with influencer-entrepreneurs, and budol-worthy deals that celebrate the best of Filipino MSMEs.

All eyes were on stage as VIYLine’s roster of influencer-entrepreneurs gathered for a special meet-and-greet at SM City Muntinlupa. Students, fans, and young shoppers filled the venue with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the entrepreneurial spirit of the VIYLine MSME Caravan.

Hurry and Catch the VIYLine MSME Caravan at the Upper Ground Level of SM City Masinag from September 17 to 23. Support local. Shop with purpose. Celebrate Filipino talent at the VIYLine MSME Caravan.

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today

The Newest First in Metro: A Trendy Lifestyle &Fashion, you’ll absolutely want

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands and get ready to fill-up your must-visit list with all these new amazing crazes at SM Supermalls.

This month of July, we truly got it all for you as we continue to bring you top-tier shopping experiences—thanks to all these new firsts and flagship stores in Metro Manila.

Iconic Designs That Speak To You

We refer to certain works as iconic because they are only meant to become pop culture moments in and of themselves, redefining our perceptions of trends and the mainstream. Take advantage of the opportunity to visit the newest store that has recently opened at SM Supermalls.

From the MCU to the Star Wars franchise, to Jujutsu Kaisen and Demon Slayer, or even something as niche as Beverly Hills, 90210—whatever’s got you poppin’, we get it funkin’. Housing its first-ever store here in Southeast Asia, Funko—the sought-after collectible and pop culture brand—unlocks its first milestone in the region at SM Mall of Asia, offering exclusive product drops, all while promising an immersive retail experience like no other. From characters you love to franchises that have had you fixated for months, Funko has all the Pop! figures your collection needs.

Showcasing Your Lifestyle Through Fashion

What you wear isn’t just style—it’s self-expression. Whether you're dressing for work, play, or that special moment, your fashion choices tell your story. At SM Supermalls, we make it easy for you to look and feel your best with a wide selection of world-class brands that help you live your version of the good life and express yourself with authenticity. From everyday essentials to statement pieces, everything you need to elevate your lifestyle is right here.

8seconds at SM Mall of Asia - Want to emulate your K-pop idols' incredible fashion taste? Say no more! At 8seconds—the first in the Philippines—you can style yourself with the latest Korean trends with comfortable ease. From subtle, neutral pieces to flashier, more colorful garments, you'll step out looking ready for your next world tour!

JD Sports at SM Mall of Asia - Kickstart your active lifestyle with JD Sports—Britain’s well-received sportswear retailer—which opened its first-in-PH store at SM Mall of Asia, showcasing notable brands like Adidas, Nike, Under Armour, ON and Puma.

Another Sole at SM Megamall & SM Mall of Asia - Fall in love with timeless designs that’s made to compliment your every style, featuring flats from Another Sole. Comfort for any occasion, perfect for everyday—highlighting stress-tested leather soles and shoes altogether made sustainably, Another Sole will give you the confidence to walk miles with ease.

Bocu at SM Aura - Stand out effortlessly, featuring minimalist, classic, and slick 365-wears from Bocu—bannering classic styles for the modern individual, now open at SM Aura! From collections that go with your slow moments to functional workwear and pieces inspired by the simplicity of life. Embrace the beauty and power of less is more.

From big names in pop culture finds to designs that fuel your lifestyle aspirations, whatever’s got you going crazy, Metro Manila is set to get more exciting for you—only at here SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events

Newest Halngout Spot in Ortigas: Brings Food, Art and Play in One Hub, all in One.l

From global bites and steaming hot pot to bold mural backdrops and barkada game

nights, this East-side hub is built for every kind of hangout.

Foodies, art lovers, and gamers—this new hangout spot in the EAST has

an spectacular treat for every squad goals.

From Neapolitan pizza and Okinawan steak to billiards showdowns and art-filled

corners, the new East Wing at SM City East Ortigas is more than just a foodie

playground—it’s a vibrant hangout spot. Whether you’re a foodie chasing global

flavors, an art enthusiast hunting for Instagram-worthy backdrops, or gamers upor friendly matches at the Game Park, this East-side destination brings together passions in one stylish & worthy space accomodation.

For the Art Squads: The Glow-Up by Kiefsix

Adding to the cool factor? Manila-based illustrator and creative director Kiefsix (Kiefer Indiongco) transformed blank walls into massive, colorful murals. His basketball-inspired,bold designs turn the East Wing into an open gallery, making it as much an art crawl as a hangout hub. And with EYO, a fun, sun-inspired character also designed by Kiefsix, visitors get a playful guide through the space—always selfie-ready and Insta-friendly.

For the Foodies: A Passport of Flavors

The East Wing lineup reads like a culinary world tour:

Paris Baguette – Bakery brand from South Korea serving pastries and cakes.

Hoshino Coffee – Signature hand-dripped coffee and soufflé pancakes from Japan.

Du Hsiao Yueh – Taiwan’s iconic Dan Zai noodles.

Jiangnan Hot Pot and Grill – Authentic Chinese broths, meats, and sauces made for sharing.

Rossopomodoro – Neapolitan pizza and pasta straight from Italy.

Yappari Steak – Black Angus beef grilled on lava stones from Mount Fuji in Okinawa, Japan.

Nanyang – Singaporean staples like laksa and kaya toast.

Eat Pizza – Giant K-style pizza slices made for photos.

Kenangan Coffee & Zus Coffee – Bold brews from Indonesia and Malaysia.

BEBANG’s Halo-Halo – Fifteen playful takes on the Filipino classic.

And that’s not the full spread—you’ll also find crowd-pleasers like Sumo Niku, Pancake House, Mesa, French

Baker, Super Bowl of China, Yummy Mala Pot, Yococo, Coco Fresh, Smashing Lemon, NYFD Fries, Gang Gang

Chicken, and more. Basically, it’s your foodie passport without ever leaving Pasig City.

For the Gamers: Chill + Play at the Game Park

If your squad is equal parts foodie and gamer, the East Wing Foodcourt + Game Park is your sweet

spot. After fiery Thai plates from Thaiwadee, ramen bowls from Buchiton, or K-cravings from Seoul

Yummy, head to the Game Park to unwind with billiards, darts, or karaoke. It’s the ultimate fusion of dining and play—a barkada bonding formula that works every time.

And yes, other Food court staples also join the party: Sizzling Plate, Dingers, TEXMEX, Hey Fried Rice, Lechon Belly Kitchen, Potato Corner, Kohi Manju, Barcada and more.

Why It’s the Spot for Every Squad

Here’s the thing: the East Wing isn’t just about food—it’s about making memories across passions.

Coffee runs, mural selfies, barkada hotpot nights, or game-time showdowns—it’s the kind of place that adapts to your vibe. And with EYO around to brighten every visit, the East Wing becomes the go-to hub for every squad in the East.

Ready to Hangout Here with your squad? Snap your mural selfies, discover your next foodie obsession, hit your game streak, and let EYO show you the brighter side of the East.

SM City East Ortigas – East WingFollow along: #HangoutHereAtSMEast | #HangoutWithEYO

Hotel Sogo: ₱100K Dance Showdown Launching for Filipino Talent Crews

“SOGO DANCE REVOLUTION” highlights talent, unity, and energy through a nationwide group competition

In a move that merges entertainment, inclusivity, and brand excitement, Hotel Sogo has officially launched the SOGO DANCE REVOLUTION—a nationwide dance competition open to groups of four to eight members, aged 18 and above, offering ₱100,000 worth of prizes in cash and staycation perks.

Designed as the hotel’s biggest campaign for 2025, the SOGO DANCE REVOLUTION is not just a contest—it’s a nationwide celebration of dance, teamwork, and Filipino creativity and craftsmanship.

“We want to highlight the real dance talent of the Filipino people—those who bring energy, rhythm, and positive spirit wherever they go,” said by Ms. Sue Geminiano, Hotel Sogo Marketing Manager. “This contest allows groups to bond, express themselves, and possibly win big while doing something they love.

A Digital-First Dance Challenge

To join, dance crews must produce a 30–60 second video featuring original, creative, and family-friendly choreography. Entries should be posted on TikTok, Facebook, or Instagram, with the caption:

“We’re joining the SOGO DANCE REVOLUTION! Support our entry by liking and sharing!

#SogoDanceRevolution #HotelSogo #SogoDanceShowdown”

The video must tag @hotelsogo and be set to public. All members must follow Hotel Sogo’s official social media pages, and the group must register via an online form or QR code available at any Hotel Sogo branch nationwide.

The deadline for submission is September 5, 2025.

Judging and the Grand Finals

From all valid entries, top-performing groups will be selected based on the following criteria:

Dance Skills & Choreography – 40%

Social Media Engagement – 30%

Creativity & Overall Look – 20%

Confidence & Energy – 10%

These finalists will advance to a Grand Finals Showdown, where they will perform live before a panel of celebrity judges and a cheering crowd.

Prizes include a grand champion title, a possible official ambassadorship, and a share of the ₱100,000 prize pool. One group will also receive a Special Award for Most Engaged Group, based on social media virality and shares.

A Movement of Dance, Community, and Filipino Pride

Hotel Sogo, widely recognized for its “So Clean, So Good” brand promise, continues to expand its footprint beyond hospitality. This latest campaign reflects the brand’s commitment to community engagement and youth empowerment through digital platforms.

“We’ve always believed in creating opportunities that are fun, meaningful, and community-driven,” added by Ms, Geminiano. “SOGO DANCE REVOLUTION embodies our commitment to give ordinary Filipinos extraordinary moments.”

Finalists will be announced on Hotel Sogo’s social media pages, and the Grand Finals will be held at a to-be-announced venue later this year.

For full mechanics and contest updates, visit www.hotelsogo.com or follow Hotel Sogo on social media:

Facebook: @HotelSogoOfficialPage

Instagram: @hotelsogo

TikTok: @hotelsogo.official

SM Supermalls supports air quality of life among Urban Areas.

 

There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable and green city for everyone.

Designing for people and the planet

SM Supermalls places a high value on people-centric design, crafting hospitable areas that strike a balance between contemporary convenience and the natural world. For instance, the MOA Sky and the arcades of the SM Mall of Asia include open, airy walkways that promote leisurely walks as well as outdoor entertainment and restaurants. In the meantime, the first Sky Garden in an SM mall, located at SM Aura and SM North EDSA, incorporates water elements and lush flora to cool densely populated areas, enhance air quality, and lessen indoor heat.

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

SM Supermalls monitors air quality in real time, empowering communities with data for cleaner, healthier cities.

SM North EDSA houses the first Sky Garden in an SM mall, highlighting endemic plants and water features that bring nature onto a rooftop.

The SM MOA Sky showcases greenery and open-air spaces that promote cleaner, cooler urban living for people. 

Championing bike-friendly cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Cyclists gather at SM Seaside City Cebu, championing greener, healthier urban mobility.

Bikers enjoy the convenience of secure parking as SM Supermalls champions eco-friendly transport solutions.

Greening malls with native flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment.

Making public transport more convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes of transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility and facility. 

Powering the shift to EVs

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers.

Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

SM Supermalls monitors air quality in real time, empowering communities with data for cleaner, healthier cities.

A greener future for urban living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 years of building better communities

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.